adidas and the Italian tennis player Flavia Pennetta team up until 2012
(NewDesignWorld Press Release Center) -- adidas is proud to announce the signing of Italian tennis star and current world No. 12 Flavia Pennetta. The twenty-seven-year-old champion will be wearing apparel and footwear of the adidas adilibria tennis range starting tomorrow at the first round of the World Group Fed Cup tie between Italy and Ukraine.
“I have always respected adidas’ values as well as its dedication to quality and performance. Clearly, as an elite athlete, it is essential to be supported with the excellent products. adidas’ innovations and technologies really help us reach our full potential and to play at our highest level. I am very excited about this partnership and looking forward to representing adidas in the future,” commented Flavia Pennetta.
The Head of adidas Global Sports Marketing Individual and Olympic Sports, Jim Latham, warmly welcomed Flavia Pennetta into the adidas tennis family, explaining: “Flavia’s tennis is a unique blend of determination, professionalism and style. Flavia represents the first Italian female tennis player in 3-Stripes and we are proud that she has decided to partner with us as she continues to excel on and off the court.”
For the Fed Cup tie between Italy and Ukraine, Flavia Pennetta will wear a ton-sur-ton jacquard white top with a matching dark grey skirt from the spring/summer adilibria range. Both items feature feminine details such as small darts on the top carré and on the skirt. The adilibria tennis apparel range features ClimaCool® technology to ensure sweat quickly evaporates from the skin, keeping the body at its maximum performance temperature.
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