Weekly Video Blogs By The Creare Group Continue To Enhance Web Designs
Weekly Video Blogs By The Creare Group Continue To Enhance Web Designs
(NewDesignWorld Press Release Center) -- July 7 2009, Leicestershire, UK
There are many ways that businesses can aim to engage their target audience; this could be through a leaflet, website, article or press release. However, most recently online video updates, stored together on a ‘blog’ are emerging as an ideal way to make a brand or company visible to a wide variety of consumers.
The Creare Group has recently discovered the major advantages of reaching their audience through interactive videos. Filming short video excerpts, they explain how their products and services can benefit any web site. The weekly videos are proven to engage with Internet users who are interested in the different subjects of website development, which this week is ‘An Introduction To Wordpress’ and ‘Designing Sitemaps.
The Creare Group have discovered that video blogs are an integral part of keeping content fresh. Informing web users of tips and tricks through interactive videos is more appealing than reams of written text. People want short, precise and informative content that is given to them in a media they don’t have to make an effort with; ideally nowadays this is through online video.
From a Search Engine Optimisation (SEO) point of view, videos look likely to become just as popular as written text. Google Universal Search now indexes videos and audio; this means that users can now choose to search for videos, reviews, images, forums and web pages individually, increasing the possibilities of the video being made visible.
The Creare Group employees present the videos, which is filmed in their own in-house studio. Nick Rinylo and James Bavington are experts in the fields of Search Engine Optimisation and Web Design respectively. They inform viewers of the techniques The Creare Group practice to improve the performance of all the websites they build and develop. With subjects on ‘Headers and Footers’, ‘HTML Tag Changes’, ‘Keyword Selection’, ‘What are Meta Tags’, ‘The Basics Of SEO’ and ‘How To Add A Favicon (ICO)’, already filmed, there are many areas that are still to be covered each week.
These short videos discuss an aspect of website design and SEO and how they can be built or benefit performance with all major search engines. Videos are beneficial to explain processes within web design because of the convenience of being shown these processes as they happen.
The Creare Group uses laptop demonstrations to interact with their viewers and guide them through explanations of chosen subjects. This allows their viewers to follow online through the description and ensure the processes undertaken match to the video on screen.
An aspect of video blogs that appeals to many people, is the opportunity to watch them as often as needed. Viewers can follow alongside the demonstration and pause the video if they get into difficulty. For many people they find content online that can explain the stages of certain web design or SEO but are not actually shown the process live. The Creare Group are opening opportunities for people to learn alone and the success of the video blogs will reach out to a far wider audience.
“The Creare Group understands that videos are the future within web design. The interaction videos provide to those wanting to learn more on web design and Search Engine Optimisation is like no other and via video, we are providing a service to help many interested in the development of web design and SEO.” Mike McKinlay. MD.
The Creare Group’s aim is to inform people of their products, services and solutions to web design and SEO.
Through a variety of web video techniques, they are allowing people to interact with their business and see the advantages that web design and SEO can provide to everyone.
Jenny Pilley
The Creare Group
16a Church St
Lutterworth
Leicestershire
Discuss Bury
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