Reach any market with models of all ethnic backgrounds from Models Direct
Bristol, UK ( NewDesignWorld ) January 14, 2009 -The days of the dominance of the European-looking models in fashion and advertising are coming to an end. In today’s market, there is increasing demand from advertisers at all levels for models of all ethnic backgrounds (http://www.theage.com.au/articles/2004/04/19/1082357106748.html), notably from high end fashion brands like YSL and Lancome. For advertisers trying to find a model to reach their target market, leading agency Models Direct is the perfect place to start. Models Direct specialises in providing real models of all ages and ethnicities for clients who have little time or money to waste.
There are probably a number of factors behind this shift in the models used in advertising shoots. First of all, advertisers are catching up with the rest of the world as communities in most countries become more and more ethnically diverse. This is especially true in younger demographics, where many more people are of mixed ethnic backgrounds than in earlier generations. Of course, there are also plenty of occasions when brands or organisations want to find a model of a certain ethnicity in order to target and appeal to that ethnic group in a campaign.
For advertisers looking for model talent, these new trends represent a great opportunity to adopt on a fresh new look. While some businesspeople might think it would be difficult to find model talent (http://www.modelsdirect.com/reg-model.html) from a wide range of ethnic backgrounds, it is actually very straightforward if you know where to look.
A well-established agency such as Models Direct can provide great models of any ethnicity, gender, or age required for your job. Because they have such a large and diverse range of model talent already on their books, they will usually be able to find a model that is appropriate for a job very quickly, at rates which are very affordable. Models Direct specialises in representing models that look like everyday people.
Further links/information:
* To find out more about Models Direct: http://www.modelsdirect.com/
* Find out about how you could become a model
* To find a model for your business: http://www.modelsdirect.com/find_a_model/index.html
Contact details:
David Chandler
dave@hubbub-uk.com
Campaign manager
t +44 (0) 870 041 0459
Hubbub (UK) Ltd
Unit 11
179 Whiteladies Road
Bristol
BS8 2AG
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