PR and Social Media Strategy for Small Business


On July 14th, 2009 free publicity site founder Drew Gerber, hosted a PR Happy Hour entitled "PR and Social Media Strategy for Small Business" featuring Gail Z. Martin of DreamSpinner Communications. During the call, Gerber and Martin discussed social media public relations, providing valuable insight to authors, entrepreneurs, and small business owners on how to bring in more clients and build their business. Participants in the call learned how:

• To integrate new media into their PR planning;
• To get the most out of their investment in Facebook, Twitter and other online social networking sites;
• And how the new Internet PR environment actually gives companies the edge.

“What I love about these PR Happy Hours,” Gerber says, “is that we can really get to the heart of the matter when it comes to areas or issues surrounding publicity and public relations that listeners may be having. I especially love the question and answer portion of the call.”

Gerber’s PR Happy Hours cover a wide array of PR topics, offering tips and guidance around writing a press release and where to distribute press releases, branding, media training, social media public relations, book marketing and more. Listeners can participate live by joining the free media leads service http://www.PitchRate.com as an expert or publicist, or listen to past recordings by visiting http://www.PitchRate.com/Whats_Up.
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