Men’s OUTLET Lands at ASOS.com as Women’s OUTLET Celebrates 1ST Birthday


London, UK, September 21, 2009 -- ASOS.com menswear is pleased to announce the launch of Outlet, a new facet of the ASOS platform, offering big name brands at heavily discounted rates. The launch coincides with the first birthday of the Outlet site for women this month, September 2009.

The Outlet offer is distinct and separate from the main ASOS.com shopping platform with its own look, feel and logo. Over forty brands are available providing a diverse mix of modern menswear. International designers are well represented and include McQ by Alexander McQueen, K by Karl Lagerfeld and Raf Simons for Fred Perry. Denim and casualwear brands include UK design favourites, Religion, Bolongaro Trevor and Ben Sherman through to more cult labels such as Japanese denim experts, Yen and maverick casual brand, Blue Blood.

Over 150 designer labels and high street brands are available on the womenswear Outlet site with new brands launching for September including Markus Lupfer, Antik Batik, Disney Couture and K by Karl Lagerfeld. These brands join the already impressive line-up of clothing and accessory designer labels available including Twenty8Twelve, Sara Berman, Georgina Goodman, Kenneth Jay Lane and Monica Vinader.

Rob Bready, Product and Trading Director at ASOS.com said, “After the extremely successful launch of Outlet for women, the time was perfect to extend this offer to men. This section of ASOS.com works in much the same way as designer sample sales, offering selected product, often in limited quantities, with phenomenal discounts.”

Notes to Editors
Outlet sits as part of ASOS.com and all product is bought specifically, with no ASOS.com clearance or sale items transferred over. The Outlet offer is replenished throughout the season. Outlet products are discounted up to 70% of the RRP. http://www.asos.com/red/

About ASOS.com
Established in June 2000, ASOS.com is the UK's largest independent online fashion and beauty retailer. With over 19,400 branded and own label products available and 1000 new lines added each week, ASOS.com is rapidly becoming the market leader in the UK online fashion world.  Aimed primarily at fashion forward 16-34 year olds, ASOS.com attracts over 5.4 million unique visitors a month and has 2.4 million registered users. http://www.asos.com

Contact:
Amy Davies
ASOS.com
Greater London House
Hampstead Road
London NW1 7FB
0207-836-1284
press@asos.com
http://www.asos.com
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