Marketing Donut Says Simple, Old-Fashioned Techniques Get Customers through the Door
London, UK, August 26, 2009 -- In a new article, the specialist SME marketing resource shares 10 simple things that SMEs can do to get more people through the door. Even better, many of them don’t require a big financial investment.
Point people in the right direction.
If your premises are a little off the beaten track, make sure you're well signposted.
Take direct action
Give away flyers on a busy street, perhaps flagging up an incentive, such a special introductory offer.
Do a leaflet drop.
Post leaflets through the letterboxes of potential customers nearby.
Create partnerships with other businesses.
Make referrals and recommendations in return for those you receive from others.
Undergo a makeover.
If your business looks attractive, more customers are likely to come through your door.
Relaunch your business
If you decide to give your premises a makeover, be sure to stage a relaunch event, complete with special offers.
Use the exterior of your premises to its full potential.
A shop window is the best space to market your products to passing customers.
Advertise your best deals outside your premises.
Attention-grabbing slogans or images on a pavement board can be a highly effective way of getting more punters through the door.
Reward loyalty.
Simple and reasonably cheap to introduce, a loyalty card is stamped each time a customer makes a purchase. When they have enough they get a free or discounted item.
Give out a free one.
Give passers-by free access to your products. This could be anything from placing a samples board outside a shop to hosting a free open evening.
Contact :
Mick Dickinson
BHP Information Solutions
London, UK
0117 904 2224
info@marketingdonut.co.uk
http://www.marketingdonut.co.uk
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