Kochi IPL team selects Windchimes Communications to bat for it as its social media partner for IPL 4
The recently formed IPL Kochi team has acquired an enviable roster of local & international cricketers for the forthcoming IPL tournament. Come April, viewers will see the likes of Sreesanth, Parthiv Patel, ( who recently has been called to south Africa to replace the little master Sachin, Brian McCullum and Mahela Jayawardene amongst others battling it out for Kochi.
Windchimes has been handed the social media mandate for the Kochi IPL team and will handle the team’s presence across social media platforms. The Mumbai -headquartered agency will play a key role in of being the spokesperson for the brand online, creating buzz and building engagement for the team with its fans.
Windchimes will leverage social media to hold great cricketing conversations online for the team. The social media presence will also be used to give fans an opportunity to connect with the team, know their players, avail of the merchandise and be swept up in the magic of India’s biggest cricketing phenomena.
Commenting on this development, Saket Mehta, KCPL said “Cricket is not a mere sport in this country; it is a religion. And the worshipping grounds, in the recent past, have moved to the hallowed portals of social networking sites. It made sense for us to be where the cricket crazy fans were – and that was online! For our first foray into cricket we are making sure we work with nothing but the best in all aspects. And in social media, we believe Windchimes will be the right partners for us.”
Nimesh Shah, Head Maven – Windchimes Communications commenting on the association with IPL Kochi said, “It is absolutely fantastic working with Kochi IPL team. The sheer euphoria around the game and particularly around this tournament is nothing short of addictive, and it is great to be a part of it. We will be leveraging social media not only to connect with fans but also met long term business objectives.”
About Kochi IPL:
The Kochi IPL is promoted by Kochi Cricket Pvt Ltd whose shareholders are like minded persons with the same passion for sports and a shared objective- to create the most successful sporting franchise in the country. The team has picked up a good mix of Indian and international cricketers in the recently held auctions with the likes of Brendon McCullum, Mahela Jayawardene, V.V.S Laxman etc who have a huge fan base around the globe.
About Windchimes Communications:
Windchimes Communications http://windchimes.co.in, a social media agency that helps brands create awareness and build engagement with their consumers on social media platforms. Windchimes also helps companies monitor and manage their online reputations. Located in Mumbai, India, Windchimes has developed and executed social media strategies for brands and companies like Hindustan Unilever, GMR, ITC Hotels, Future Generali, eBay, Lavasa, SIL, Tommy Hilfiger, TVS Scooty, and Wipro Ego amongst others.
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