Google OKs image replacement
Google OKs image replacement
Search giant Google has seemingly backed responsible use of CSS image replacement in web design.
Online developers had previously been wary of using the technique, which involves replacing simple fonts with a more visually appealing picture, because Google's position on the issue was unclear.
Designer and blogger Dave Shea claims this has been clarified by Google webmaster documents, which indicate that sites will not be blacklisted unless they deliberately mislead visitors.
He writes: "Using CSS image replacement in a responsible way, where the image truthfully represents the content it’s replacing, is safe to use. The simple act of hiding text from users is not enough to get your site banned from Google’s index."
Image replacement has often been used as an unscrupulous form of search engine optimisation (SEO), which can mask key words from visitors to a site. This can be used to boost search rankings because the terms are recognised by online algorithms.
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