Fashion House Woos Independent Business Operators
Brisbane-based Fashion House diana-ware now adds Independent Business Operators (IBO) to their sales thrust to service their growing market. This marks a significant shift in the marketing approach, permitting greater opportunity to service markets in the more remote areas of Australia.
With the growing popularity of home businesses it has become necessary for diana-ware to re-evaluate her marketing strategy to permit servicing customers more effectively outside of the Metropolitan Areas.
By appointing IBO’s the task of managing sales has been made easier by giving more autonomy to sales people enrolled in the IBO programme.
The vision for diana-ware is to promote the Virtual Fashion Stores Concept throughout Australia. This concept, made famous by Avon & Tupperware, brings touch and feel of her product into the home where a buyer can try the garments on and take immediate delivery without waiting weeks for a warehouse delivery.
An IBO is no different to diana-ware’s Sales Consultants except for purchasing their own stock. At present diana-ware supplies her Sales Consultants with a free kit retaining ownership of the goods “This enables us to ensure the goods are not sold at higher prices than retail in an effort to retain our ‘affordability’ image” says Diana, Founder of diana-ware. She added that it ensures stock is presented at its best by permitting regular fresh replenishment of kits.
Under this announcement, an IBO’s kit now can be exchanged with fresh product any time that display stock becomes less than perfect under these new arrangements. This heads off any likelihood of the diana-ware brand being diminished by tatty display stock.
This is radically different to most other Party Plan Purveyors who target their Sales Consultants and IBO’s as customers onto whom to sell their wares. Once a kit is sold the IBO is often left to fend for herself.
By way of contrast, diana-ware provides initial and ongoing training and support, one-on-one, group meetings and annual conferences to the IBO’s. In addition, diana-ware provides prospecting leads to both Consultants and IBO’s.
The addition of IBO’s to the mix of marketing tool provides a cost-effective choice for a housewife wishing to enter the workforce but does not want to pay large franchise fees or commit to a long shop lease. With a diana-ware Virtual Shop, all she needs is a car, computer and mobile phone and she is, literally, in business.
A mother, juggling the family budget, can easily and confidently add to her household income for those little extras with only a small outlay and relatively little effort, all without denying her family of her time.
A teenager, struggling with the lack of job opportunity, can make it her career in a growing company.
The company has opening for both IBO’s and Sales Consultants in many areas.
Enquiries should be made to Karen Brewer – Sales Director Phone 0415 482 282 or through the Internet at www.diana-ware.net
diana-ware is an importer & wholesaler of quality fashion items. Sales are generated through in-home demonstrations where the Sales Consultant or Independent Business Operator carries full stock enabling immediate and complete customer satisfaction.
(Dr) Edward Brell PhD – Marketing Consultant
diana-ware
Queensland, Australia
Phone 0415 482 282
Discuss Bury
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