Emerging Rural Mobile Telephony Market in India through Bharatbook.com
(NewDesignWorld Press Release Center) -- Emerging Rural Mobile Telephony Market in India
Globalization has made telecommunication an integral part of the infrastructure of the Indian economy. The telecom sector in India has developed as a result of progressive regulatory regime. Telecommunications is one of the few sectors in India, which has witnessed the most fundamental structural and institutional reforms since 1991. http://www.bharatbook.com/detail.asp?id=214691&rt=Emerging-Rural-Mobile-Telephony-Market-in-India.html
It has come a long way from having 5.07 million subscribers in 1991 to being the world’s second-largest market with a subscriber base 840.28 million by the end of May 2011. Interestingly, more than 40 % of these new subscribers are from rural areas. Indian rural mobile sector current tele-density is close to 33% and the government is targeting to achieve rural tele-density of 50 % by 2012. Moreover, private telecom operators are also targeting rural India to expand their business.
For instant, Samsung, which has a distribution tie-up with Indian Farmers Fertilizer Co-operative Ltd (IFFCO), is also looking at collaborations with microfinance companies and self help groups to increase penetration. The company is growing upwards of 60% in the smaller markets. Further, Nokia is running a pilot project to sell handsets through SKS Microfinance in the districts of Andhra Pradesh. It is about to launch SMS-based mobile information-based services revolving around agriculture, education and entertainment in rural Maharasthra. Nokia is partnering Reuters Market Light to provide data on weather, prices of seeds, fertilizers and pesticides as well as prevailing market prices to farmers. Hence, the initiatives by the private players will increase the rural mobile subscribers rapidly.
Moreover, due to the customer awareness, mobile affordability, low tariff plans, etc are taking the rural mobile market to new heights
Table of Contents :
Executive Summary
Indian Telecom Industry – An Overview
Introduction – Indian Telecom Industry
History of Indian Telecom Industry
Evolution of the Indian Telecom Industry
Current Status of Indian Telecom Industry
Recent Developments – Indian Telecom Industry
Growth Potential - Indian Telecom Industry
Growth Drivers - Indian Telecom Industry
Growth Inhibitors – Indian Telecom Industry
Industry Structure
Structural Evolution of the Indian Telecom Industry
Current Structure of the Indian Telecom Industry
Segmental Structure of the Indian Telecom Industry
Regulatory Framework – Indian Telecom Industry
Pre-Liberalization Scenario
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