Don't Like Shopping Alone? Now Get Friends Along With Social Shopping
Don't Like Shopping Alone? Now Get Friends Along With Social Shopping
Bangalore, India,September 15, 2008
Today, Storrz announced the formal launch of its new Social Shopping Network http://www.storrz.com. At Storrz people can interact with friends and take tips and suggestions while shopping online.
Imagine being the only person in a deserted shopping mall. This is hardly the case when you think of the neighborhood mall. Malls are full of people, activities, and lots of fun. Yet traditional e-commerce experiences are like the empty mall. You can see stores and products yet you do not see people and activities that makes experience of going to the mall so much fun.
Research has shown that shopping is a social activity. We like to take approval from peers to make shopping decisions based on knowledge, emotional response, popularity etc depending on the type of product being purchased. “You’re always going to be more effective when you can leverage a social network to influence buying. The Internet facilitates those connections”. - say Joe Gagnon, leader of IBM’s retail consulting practice, Social Shopping research paper Tuck School of Business.
At Storrz people help other people shop. For instance if you are looking for something to buy your dad on his birthday you can refer to lists created by other users around “gifts for dad”. If you are planning to buy a new product, you can see who already owns it and take suggestions from them. You can bring your friends along and learn from their tastes. And people who you share tastes which can help you find new stuff that you may not have seen before. Storrz is an new concept “this label is quite new”- Paul Glazowski Mashable News . “While social discovery platforms like Kaboodle do a good job in helping people find new things they do not provide shopping leaving cycle incomplete. We tried to address this problem with Storrz. Built from bottom up as a marketplace consumers can actually complete the sale within the marketplace”- Chandan Maruthi Founder Storrz. Since its beta display at the Proto event at Delhi Storrz has received several positive remarks. “One of the best startups on display”- amit ranjan webyantra.
With over 100 stores Storrz is already bigger than your neighborhood mall. Whats interesting is that being digital there is no limit to how big the online mall can grow. Further, while brick and mortar stores shopping malls are only accessible to people in and around the physical area, online malls reach out to consumers across the country. Storrz allows reputed merchants to setup store for free but charges a commission on sales.
According to IAMAI, India is expected to have 100Million active Internet users by 2010 with 59% of them being potential shoppers in the category of working women, young men and older men. Further, Social networks like Orkut claim to have over 20Million users in India. Indian youth seem to know social networking and are well positioned to reap the benefits of Social Shopping that harnesses knowledge generated within social networks to help people take better shopping decisions. “Indian consumers first adopted social networking and have just started exploring e-commerce. So Social Shopping provides this a bridge that helps people who area already social networking to explore e-commerce”- Chandan Maruthi Founder Storrz
About Storrz
Storrz is a Social Shopping Network that allows help people shop with their friends and family. Storrz is a product of Bangalore based JustOnDemand Technologies Pvt Ltd.
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Contact:
Chandan Maruthi,
CEO , Storrz.com
JustonDemand Technologies Pvt Ltd
Phone: 0998282135, 080 42106179
http://www.storrz.com
731, 7th Cross, 10th Main
BTM MICO Layout 2nd Stage
Bangalore 5600076, Karnataka, India
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