Customers say cost is important when they book a flight – but a nearby local airport is desired


A survey of customers who have booked holidays through www.holidays-direct.co.uk has revealed that although cost is the most important factor when choosing to book a flight, the option to fly from a local airport is almost as important.

Customers were asked to pick what they consider to be the most important factor when booking flights from a list of options.

Cost was the choice of nearly half of respondents to the survey (44%), but over one third of people stated that the location of the departure airport was the most important factor for them.
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