Creating Viral Video for Higher Education Marketing
(NewDesignWorld Press Release Center) -- Glenside, PA, November 10, 2010 -- The college recruitment video has long been a staple in higher education marketing, but in the age of YouTube and other social media outlets, the potential for reaching thousands more by having a video go viral is ever present. To help college and university marketers better understand the potential for viral video, higher education marketing firm Paskill Stapleton & Lord will offer the free, live webinar “Creating Viral Video for Higher Ed” on November 17, 2010, from 2:00 to 2:30 p.m. (EST).
Presented by Paskill Stapleton & Lord’s Vice President of Creative Services Bob Oxman, the half-hour webinar will cover how to:
* Make a video more likely to go viral
* Create a strategy with reasonable expectations
* Develop tactics to gain viewership
The webinar will also present a case study that shows how one university’s recruitment videos successfully went viral.
Bob Oxman brings more than 18 years of experience delivering creative solutions in higher education marketing, focusing primarily in print publications, video production and all forms of advertising.
For more information on registering for this webinar, go to https://www1.gotomeeting.com/register/802142385
About Paskill Stapleton & Lord
Founded in 1986, Paskill Stapleton & Lord is a full service marketing and consulting firm that specializes in admissions recruitment, development and marketing for Colleges and Universities. It has offices in Glenside, PA and Springfield, MA. For more information visit http://www.psandl.com/
Contact:
John Stapleton
Paskill Stapleton & Lord
One Roberts Avenue
Glenside, PA 19038-3497
215.572.7938
John@psandl.com
http://www.psandl.com
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