Mountain Dew® Fans Have a "Mega Fan Experience"
(NewDesignWorld Press Center) - As its cross-promotion with Call of Duty®: Modern Warfare® 3 enjoys unprecedented success, Mountain Dew® (DEW) rewarded one lucky fan with a once in a lifetime gaming experience yesterday: an evening of uninterrupted game play on a gigantic stadium screen in Arlington, TX. As part of its "Mega Fan Experience Sweepstakes," Brandon Ervin of Wyoming, Minn. and three friends played the new game on the Diamond Vision™ Board at Cowboys Stadium – one of the world's largest HD screens – with the entire NFL arena to themselves.
The "Mega Fan Experience Sweepstakes" was created to celebrate the return of Mtn Dew Game Fuel® and release of Modern Warfare® 3. In early November, fans were able to enter to win the "Mega Fan Experience" grand prize by visiting a dedicated tab on the DEW Facebook page.
The sweepstakes is part of the DEW and Activision Publishing, Inc., a wholly owned subsidiary of Activision Blizzard, Inc. (Nasdaq: ATVI), "Rank Up Your Game with Double XP" promotion, which offers fans the chance to earn double experience points (Double XP) in Modern Warfare 3 with the purchase of specially marked Mountain Dew products.
"With more than 1.4 million fans participating, the 'Rank Up Your Game' promotion is on track to be the most successful under-the-cap DEW program to date, a testament to the passion of both Mountain Dew and Call of Duty fans," said Brett O'Brien, vice president marketing, Mountain Dew. "We're thrilled to have commemorated this incredible cross-promotion with Call of Duty by rewarding these DEW mega fans."
To view footage and images from the "Mega Fan Experience" game day at Cowboys Stadium, please visit: www.stellarhead.com/MNR/mtn-dew-mega-fan-experience
About "Rank Up Your Game with Double XP" Promotion:
Mountain Dew and Activision joined forces this fall as partners in the "Rank Up Your Game with Double XP" promotion around the return of Mtn Dew Game Fuel and the release of Call of Duty: Modern Warfare 3. The promotion offers fans the chance to earn double experience points (Double XP) time in Modern Warfare 3 with every purchase of specially marked Mountain Dew products. During the promotion period, which began October 10th and runs through the end of the year, codes featured on DEW products can be used to bring Double XP time to players in the multi-player mode of Modern Warfare 3. In addition to in-game rewards, each code entered also gives fans a chance to win one of seven sweepstakes prizes. For official rules or to redeem codes, visit www.dewxp.com.
Discuss Bury
NDW PR Center is a Web 2.0 News release and distribution service
