Kenshoo Secures Additional Funding from Sequoia Capital, to launch New “Kenshoo Local” Business Unit
San Francisco, CA, December 11, 2009 -- Kenshoo Inc., a leading provider of online marketing solutions, announced today the securing of an undisclosed round of funding, dedicated completely to expanding Kenshoo’s core business into the local search market by launching KENSHOO Local™, a brand new solution and a new business unit within Kenshoo. KENSHOO Local automates and optimizes client on-boarding and ongoing campaign management, streamlining the management of large volumes of local SEM campaigns. Kenshoo will be launching and demonstrating KENSHOO Local at the BIA-Kelsey Interactive Local Media Conference, ILM’09, on December 9-11 in Los Angeles.
Designed from the ground up for organizations managing large volumes of Local or SMB/SME campaigns, such as online directories, agencies, publishers and small business service providers, KENSHOO Local is the first to introduce industry-proven enterprise search capabilities and technology into the local market. In addition to facilitating the bridging of the gap between small businesses, agency efficiencies of scale and on-line marketing, and unlike other solutions in the market, KENSHOO Local provides advanced campaign conversion optimization capabilities based upon both clicks and calls, in tandem with hyper-local targeting down to cities, neighborhoods, postal codes etc. Based upon the industry-leading engine behind the enterprise search platform, KENSHOO Search, and Kenshoo’s holistic Quality Management™ methodology, KENSHOO Local ensures a tight relationship between elements of search campaigns including keywords, ad groups, and landing pages, which is key for converting clicks to actual conversions.
“The new ‘local’ solution introduced today, is a natural addition to our growing enterprise search business, and is based on collective feedback from dozens of customers”, said Sivan Metzger, General Manager, KENSHOO Local. ”We are proud to be the first enterprise search technology company that takes on the local market by making the advantages of a robust enterprise solution available to SMB’s, via Agencies or online marketing services providers. Additionally, and of utmost significance, CMO’s and agencies can now manage holistic marketing strategies that span their national or global brand strategy in tight correlation with their online marketing execution plan, all the way to the single dealer, franchise or brick and mortar store, by leveraging the tight integration between Kenshoo’s enterprise and local solutions.”
Kenshoo is the provider of KENSHOO™ Search, the only 3rd generation end-to-end search marketing platform. Built on the foundation of the Kenshoo’s Quality Management™ approach, KENSHOO Search enables marketers to optimize every aspect of their campaigns to maximize ROI. KENSHOO Search is an end-to-end SEM management and optimization platform that supports multiple languages and currencies while providing the ability to manage and automate region specific campaigns. KENSHOO Search’s RealTime Campaigns links a company’s search marketing program with their e-commerce or inventory to continually update campaigns to reflect up to date product information. KENSHOO Local, based on the KENSHOO Search platform, is the first enterprise search platform designed specifically for the ‘local’ market, providing significant value to agencies, resellers supporting SMBs or local franchises by saving valuable time and resources while maximizing advertizing effectiveness. Kenshoo's automation and optimization technology is being used today by ad agencies and advertisers on five continents and in dozens of languages. Customers include Omnicom, Zappos, Hitwise, TextBooks.com, iREP, Living Direct, LinkShare, Petco and many more. Kenshoo is backed by venture capital firms Sequoia Capital and Arts Alliance.
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