Hasbro Clothing to focus on tier II cities, in next phase of expansion
Hasbro Clothing to focus on tier II cities, in next phase of expansion
(NewDesignWorld Press Release Center) -- July 5, 2008,Chennai, India: Hasbro Clothing, manufacturers and marketers of the popular menswear brands Genesis and Basics today announced that they would strengthen focus on their presence in tier II cities, as a part of their second phase of expansion. The company that had launched a new brand called ‘Probase’ early this year, targeting the mid-priced market and the tier II & III cities, is opening exclusive brand outlets in Madurai, Salem, Coimbatore, Vishakapatnam and other small cities. The exclusive outlets will make available all their three brands- Genesis, Basics & Probase and Hasbro will look at both company owned outlets as well as franchisees.
Suhail Sattar, Co-founder & Director, Hasbro Clothing said, “Consumers in tier II cities are willing to spend and are well exposed to the latest fashion trends. The desire to own quality branded garments has definitely caught up in these cities and we have witnessed a steady increase in footfalls to our stores ever since we began our entry into tier II cities in 2005. However, consumers in these cities lack a variety to choose from, when it comes to branded apparel. It is this need that we intend to address and provide quality, world-class fashion, at an affordable price. We definitely see this as a logical move to expand further.”
All Genesis Basics exclusive outlets will provide a unique shopping treat for fashion discerning men in these cities with its refined ambience, wide variety of merchandise and enjoyable in-store experience. Hasbro is targeting the generation of fashion conscious young adults in the age group of 18-40, who understand fashion and would like to adopt the best with a value for money proposition.
Note to the editor:
Hasbro Clothing is among the leading men’s branded apparel manufacturer and marketer in India, with 3 brands Genesis, Basics and Probase under its arm. Genesis, a classic formal brand is the flagship brand of Hasbro Clothing and Basics is a fashion lifestyle brand, positioned to cater to young fashion conscious adults in the age group of 18-40. Probase comprises of both formal and casual wear and is targeted at the mid-priced market wanting to wear branded quality apparel, with a value for money. Hasbro retails its
brands through its exclusive network of ‘Genesis Basics’ outlets spread across Chennai, Coimbatore, Erode, Salem and Tirupur in Tamil Nadu; and in Pondicherry; Trivandrum, Cochin, Calicut, Trissur, Tellicherry in Kerala; Bangalore, Hyderabad, Secundrabad in the South and in Ahmedabad, Surat, Baroda, Noida (U.P.) and Delhi in the North. The brands are also available in Multi Brand Outlets & leading stores in these cities. Genesis and Basics brands are available through exclusive outlets in Sri Lanka and across the Gulf.
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