
<?phpxml version="1.0" encoding="utf-8"?>
<rss version="2.0" 
xmlns:content="http://purl.org/rss/1.0/modules/content/"
xmlns:wfw="http://wellformedweb.org/CommentAPI/"
xmlns:dc="http://purl.org/dc/elements/1.1/"
>
<channel>
<title>Press Release / nabanita / Queued Press Releases</title>
<link>http://www.newdesignworld.com/press</link>
<description>Free Press Release</description>
<pubDate>Wed, 17 Dec 2008 07:12:42 -0500</pubDate>
<language>en</language>
<item>
<title><![CDATA[Myntra and Printo sign MoU to jointly address Rs 5000 crores personalization market]]></title>
<link>http://www.newdesignworld.com/press/story/6470</link>
<comments>http://www.newdesignworld.com/press/story/6470</comments>
<pubDate>Wed, 17 Dec 2008 07:12:42 -0500</pubDate>
<dc:creator>nabanita</dc:creator>
<category>Marketing</category>
<guid>http://www.newdesignworld.com/press/story/6470</guid>
<description><![CDATA[Bangalore, December 17, 2008: Myntra.com, India's leading platform for personalized products and gifts and Printo, India's leading provider of printing solutions, today announced that both companies are entering into a segment redefining partnership. The partnership would allow Printo to offer a significantly enhanced product catalog, courtesy Myntra.com's growing range of customized designs and gifting solutions, to its corporate and retail customers. For Myntra, it will now be able to offer high end personalized products such as calendars, posters, photobook, diaries etc. The partnership will allow both companies to offer a better experience to their customers while significantly enhancing the scale and operational efficiencies. Starting immediately, the entire Myntra product catalogue will be available across all Printo outlets and Printo will make the catalogue as part of its offering bouquet to both corporate and retail customers. Myntra will sell through its platform the high end customized products that Printo has besides allowing Printo to access the designs created by its growing online network of designers. On a strategic note, the partnering of two of the leading players in a space still highly fragmented is bound to sow the seeds for consolidation as the combined offering and reach will prove to be a sustainable competitive advantage. According to company estimates, corporate gifting market in India is estimated to be over INR 5000 crores and the total  market for personalized products is over INR 10000 crores, not to mention the printing solutions market which is even larger.  This strategic partnership is expected to generate joint revenue of over Rs 100 crore over 3 years, for both organizations. According to Manish Sharma, Co-founder &amp; CEO, Printo,&quot; The time is ripe and right for such a partnership. Myntra has built a significant online network of designers and a formidable range of personalized gifting solutions that will lead to more choices for both our retail and corporate customers who today clearly seek increased choices with customization as a must.  Such a partnership was bound to happen as the synergies between both firms are quite high and we look forward to expanding not just our individual firms' revenues but of the overall space as well.&quot;Commenting on the partnership, Mukesh Bansal, Founder &amp; CEO, Myntra.com, said, &quot;The next big factor post creation of a growing network of designers and product catalogue is to ensure it is accessible and marketed efficiently to a wider range of customers. Printo's growing chain of retail outlets and corporate clientele provide that reach. Besides, the complimentary nature of our business ensures there is a mutual win-win.  We are truly excited about the partnership and am confident that it will lead to a compelling advantage in the marketplace for both our firms.&quot;About    Printo: Printo is India's first retail chain that provides consumers and businesses with world class print services and products.  Printo specialises in offering a single interface for a range of print products like business cards, marketing collateral, reports, calendars, diaries, greetings, invitation cards, personalised print products and branding signages. Printo's vision is to make printing accessible and hassle free by establishing 250 outlets across the country. Printo also has a range of solutions to help manage print costs for large corporate customers and clients include Cafe Coffee Day, Infosys, Wipro, Dell and Titan. Headquartered in Bangalore, it is also present in Hyderabad, Pune and Mumbai.About Myntra.com: Myntra.com is the leading on-demand personalization company in India. Myntra.com was started in late 2006 by a group of IIT/IIM graduates and the primary concept of Myntra.com is to provide a platform for personalized products and gifts. During last 18 months, Myntra.com has found a strong appeal among consumers, colleges and companies looking for creative products, gifts and merchandize. Myntra.com has developed India's largest community of Creative Designers who have published over 20,000 designs in the last 12 months. Leveraging Myntra.com's strong designer community, Myntra.com is able to help its clients with creative designs for just about any topic, theme or product. Myntra.com has developed a strong supplier base and acquired state-of-the-art technology for on-demand personalization that enables Myntra.com to offer largest portfolio for creative on-demand products.___________________________________________________________________________________ For editorial queries only contact Manpreet Aneja/ Ravi Kumar @22483007/8 or email media@prhub.com<br/><br/>1 Vote(s) ]]></description>
</item>

</channel>
</rss>
