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<title>Press Release / cars4less1 / Queued Press Releases</title>
<link>http://www.newdesignworld.com/press</link>
<description>Free Press Release</description>
<pubDate>Thu, 17 Jul 2008 15:31:33 -0400</pubDate>
<language>en</language>
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<title><![CDATA[R.O.I. Media explains why 9 out of 10 Websites in South Africa are failing!]]></title>
<link>http://www.newdesignworld.com/press/story/3255</link>
<comments>http://www.newdesignworld.com/press/story/3255</comments>
<pubDate>Thu, 17 Jul 2008 15:31:33 -0400</pubDate>
<dc:creator>cars4less1</dc:creator>
<category>Internet</category>
<guid>http://www.newdesignworld.com/press/story/3255</guid>
<description><![CDATA[June 03, 2008 - Cape Town - Ecommerce in South Africa, let's consider the last 10 years. Literally, not one successful online business has reached the top and made a global impact. Ecommerce growth has been dismal and we are yet to see a Cape Town-style &quot;The Cool Hunter&quot; or a Joburg-based &quot;Amazon&quot; - It's still a concrete jungle with a Digital Divide. This is where ROI Media steps into the battle and takes the lead. ROI Media is an Ecommerce Incubator as well as Online Marketing Agency that has successfully launched and run many of its own online enterprises as well as revitalized many local and international websites. They have taken their own successful online business formulas and implemented these strategies into their new online business models as well as their clients. Why do most South African developed websites struggle to generate a profit? Over 90% of them fail in the first year. What are their shortcomings and where can you implement changes in order to see a healthy profit? Read further to discover how you can affect change in your website with these modern principles for online success.Perhaps you have heard of the 5 P's. No, it's not some obscure Jazz band but an acronym for Prior Planning Prevents Poor Performance. This is a key factor to keep in mind. When it comes to online business' your product can change in the blink of an eye as demand is governed by the daily search patterns and needs of the customer. Unlike a physical business that must be rebuilt and altered, a websites image and product changes on the fly to reflect the diverse needs of the consumer. Always consider the competition. When you first started your website and the initial planning stages started, were you surprised to see how many websites offered the same product? No matter how unique and original an idea is, there is another business performing the same service so keep an eye on the competition. Know your a4enemy' and garner valuable information on their shortcomings and successes so you can further improve your areas that need development. Rather focus on the elements of the business that the competition is less interested in or does not focus on at all. For instance, you sell pots online and they sell pots as well but at a cheaper rate. Instead of just selling pots, you could offer custom designed pots for consumers looking for unique kitchenware. Perhaps you would rather sell the pots at a cheaper rate then the competing websites. Drawing customers in with very low prices is an excellent way to attract a large client base, as customers who mostly shop on the web will always use price comparison websites to find the most attractive deal. However, don't let your guard down. Lower your rates enough to be competitive in regards to the other websites and make sure you can still generate enough profit to maintain your expenses and of course, the costs of marketing. Also, make sure that you have a USP - Unique Selling Point. This will differentiate you from your competition and assist you towards generating a return on your investment. You need fuel to feed your fire! So how does one generate traffic and more importantly: How does your website become number one in the top search engines? The answers lie in Search Engine Optimization (SEO) and Pay per Click Advertising (PPC). SEO is the process of bringing a website as high as possible on the organic search engine results when users type in a search term in the search engine. In Layman's terms, you go to Google and search for &quot;Blue Widgets&quot; and a website comes up number 1 selling blue widgets, this is due to an effective SEO strategy.PPC only works when a user actually clicks on an ad to visit your website. Advertisers bid on keywords that predict target markets. When a user types a keyword query matching the websites keyword list, or views a page with relevant content, the website may be listed.Lastly, increasing traffic to increase sales is a flawed strategy - &quot;You can lead a horse to the water, but you can't make it drink.&quot; The same can be said about web users. Just because they arrive at your site, doesn't mean they have to buy. The single most important factor before increasing traffic is to analyze and refine a website's conversion ratio. What is a conversion ratio?If 100 people visit your website how many of the 100 people take a desired action, such as making an enquiry or purchasing a product. Before a website can become successful, it's imperative to calculate, monitor and improve the conversion rate before embarking on a full-scale marketing campaign.For more information visit R.O.I. Media at: http://www.roimedia.co.za<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[Car Repair Workshop opened by Drive Africa]]></title>
<link>http://www.newdesignworld.com/press/story/3254</link>
<comments>http://www.newdesignworld.com/press/story/3254</comments>
<pubDate>Thu, 17 Jul 2008 15:27:15 -0400</pubDate>
<dc:creator>cars4less1</dc:creator>
<category>World &amp; Business</category>
<guid>http://www.newdesignworld.com/press/story/3254</guid>
<description><![CDATA[(Cape Town, May, 30) Drive Africa's car repair workshop opened its doors in 1998 - a year after Drive Africa's original buyback company was founded. The mechanical workshop was established within the realms of Drive Africa to repair and overhaul all of its own fleet of vehicles. With 10 years worth of motor vehicle repair, engine repairs and mechanical maintenance experience, management of Drive Africa acknowledged the need for a car repair workshop in Cape Town. 2008 saw the official launch of Drive Africa's mechanical and car repair workshop- welcoming the public, local Capetonians and foreign visitors alike, to bring their vehicles in for expert service. This team of experts believes that in order to extend the life of any vehicle, owners should take responsibility and make sure that their cars get serviced at regular intervals. This will go a long way in keeping it in a perfect condition. With today's economy, where fuel prices are skyrocketing and any major fault on a car can cost owners an arm or a leg - regular mechanical maintenance will ensure that owners do not need to spend ridiculous amounts on expensive repairs.All major car models are serviced by Drive Africa's auto mechanics and customers can feel secure in the knowledge that Drive Africa will take care of every inch of their beloved vehicle. The workshop will only work on customer approved repairs and customers will be charged accordingly. Vehicle services and work on cars include all major and minor sections like tyres, steering, suspension, batteries, oil change, gearbox / transmission, cam belt replacement and electrical repairs. All motor vehicle repairs, car servicing and automotive repairs as well as electrical repairs are covered by us.Drive Africa also offers vehicle owners peace of mind together with affordable general vehicle check-ups and car hire specials. Any car should be checked generally every 6 months or before going on a long road trip.  The car repair workshop is situated in Observatory - easy to find, with a map and directions on Drive Africa's website. To make an appointment for your car repair- visit http://www.driveafrica.co.za today or call (+27) 21 447 1144.<br/><br/>1 Vote(s) ]]></description>
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<title><![CDATA[New Car Hire site finds you the Lowest Rental Rates]]></title>
<link>http://www.newdesignworld.com/press/story/3239</link>
<comments>http://www.newdesignworld.com/press/story/3239</comments>
<pubDate>Tue, 15 Jul 2008 17:54:05 -0400</pubDate>
<dc:creator>cars4less1</dc:creator>
<category>World &amp; Business</category>
<guid>http://www.newdesignworld.com/press/story/3239</guid>
<description><![CDATA[(Cape Town, May 29, 2008) Cars4Less has recently emerged on the map, offering South Africans a unique car rental online experience. The new site is easy to navigate, offers users quick results and the ability to compare search results to one another.This website is designed in such a manner that it sifts through data from six different car rental companies and then compares results in order to supply the user with only the best car rental prices.Cars4Less specializes in car rental in South Africa. The website's main function is to assist browsers in finding the right car rental at the best price. Instead of waiting for an assistant to help you, the Cars4Less search functionality does all the hard work. The website is designed in such a manner so that users don't have to visit numerous other sites to compare prices. Everything is done in one- saving website users time and energy.With a sister company specialising in the tourism industry, the need became evident for a website that takes the hassle out of looking for a reliable car hire in South Africa. With this specific need in mind, Cars4Less emerged, offering locals and tourists in South Africa the opportunity to hire new model vehicles at a reasonable price. When making use of one of Cars4Less car rentals, clients can expect daily free kilometers, under 23 car rentals, cross border rental and of course, speedy service.These days, with everything getting more and more expensive- especially the influence that the skyrocketing petrol prices have had on everything- a service like the one offered by the Cars4Less website is needed in South Africa. When looking for a car to rent, customers look for a car at the best price possible, because not only do they now need to take into consideration how much the car costs to rent, they also have to take into calculation the amount they will have to spend on petrol.This is exactly where Cars4Less saw the gap in the market. The Cars4Less website with its special search functionality and comparison capability takes the hassle out of shopping around for an affordable car. This website does it all for customers, in a quarter of the time. If you don't have time to waste, are looking for service in an instant and want to find the most affordable car to rent in South Africa, then Cars4Less is definitely the easiest place to go.For more information visit Cars4Less at: http://www.cars4less.co.za<br/><br/>1 Vote(s) ]]></description>
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