Storms rage in August following short sunny spell
France has recorded a Revenue per available room (RevPAR) decrease of 9.1% in August, whilst July dropped by 7.3%, according to MKG Hospitality’s market monitoring database, HotelCompSet.
The decline for July and August together reached 8.1%, lower than the first eight month’s average of -9%. Meanwhile, occupancy rates (OR) have fallen by over 5 points in both July and August, compared to 2008.
Most notable in July is the good performance from international upper upscale clients, with luxury establishments in Paris and the French Riviera benefiting from this activity. In contrast, August is mainly driven by local clients on more affordable and family-oriented packages to French coastal destinations, subsequently benefiting the 3* hotel segment.
Midscale hotels managed to stand out with a satisfactory OR (-2.5 points). Attractive business practices have allowed usual economy hotel clientele to move upmarket. In turn, the 2* hotel segment faced a difficult situation in July and August, with a decaying OR: -7.1 points compared to a -5.4 point average since the beginning of the year.
Results in the 4-star category are different between July and August. In July, upscale hotels, especially palaces benefited from a more favourable environment, whilst August collapsed (almost -20% in RevPAR). With an early Ramadan this year, beginning August 22, Middle Eastern/Arab clients arrived earlier than usual and left beginning to mid August.
Meanwhile, coastal destinations along the Atlantic and Golfe du Lion recorded better performances in August than in July. RevPAR in all categories declined by almost 15% along the French Riviera however and 17% in Paris, even though OR in Paris remains at a satisfactory level (almost 75% on average in July and August). In a gloomy global economic climate, the capital’s tourist appeal remains strong.
MKG’s HotelCompSet sample includes 2,000 hotels in France, representing more than 200,000 rooms in all categories. Click here to read the complete report: http://www.mkg-hospitality.com/portals/2/files/cp-mkg-uk.html
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