Marketing Donut Expert Says Firms Keep Making the Same Mistakes
(NewDesignWorld Press Release Center) -- Free marketing website tells how to avoid making the marketing mistakes that foil many small businesses
Bristol, UK, May 22, 2009 -- So your small business has a marketing strategy. But are you actually doing the right things to generate business right now? Marketing experts on Marketing Donut say too many businesses fall victim to the same old traps and don’t get the marketing results they hope for.
Marketing Donut’s experts say common pitfalls include:
>> Expecting too much from a single advertisement. 'Repetition is reputation', as the advertising gurus say. If you cannot afford sustained advertising, you will have to find different ways to promote your business.
>> Sending out a costly direct mail with disappointing results (because you didn’t target the list as well as you could have).
>> Expecting miracles from your website. Websites still need promoting.
>> Investing too much energy on time-wasters. Targeting the heavy users and a 'hot prospect' list is the backbone of a profitable business.
The key to avoiding these traps is to develop a solid, realistic marketing action plan, complete with deadlines and a budget to help prioritise and really commit to meeting long and short term business goals.
“The only sensible way to move forward is to know in advance where you are headed,” says the site.
Backed by Royal Mail and Google, Marketing Donut has free expert advice on every aspect of small business sales and marketing, from strategy through to customer service and sales negotiation techniques. Since its launch earlier this year Marketing Donut has developed a loyal following among small business owners who appreciate its nuts and bolts approach to solving common business marketing dilemmas.
The Marketing Donut is at www.marketingdonut.co.uk, Further information visit http://marketingdonutblog.co.uk
contact:
Mick Dickinson
BHP Information Solutions
Bristol, UK
0117 904 2224
info@marketingdonut.co.uk
http://www.marketingdonut.co.uk
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