Brownbook is Listed in Outsell Inc’s Top 30 Companies to Watch in 2009


(NewDesignWorld Press Release Center) -- Brownbook earns its place on Outsell Inc’s list for demonstrating that there is a new business directory business model that works and can lead to new pricing architecture

Sayers Common, West Sussex, February 14, 2009 -- Brownbook.net has been included in this year’s prestigious Outsell Inc’s “30 to Watch” list. In Outsell’s “Information Industry Outlook 2009: No Guts, No Glory” report in which the 30 firms are listed, the reason for Brownbook.net’s inclusion is “For demonstrating that there is a new business directory business model that works and can lead to new pricing architecture.”

Any company included in Outsell’s 30 to Watch list is considered to be in the right place at the right time, where new competition and threats are emerging, and in tune with way in which the landscape of information delivery is changing. Outsell’s analyst team selects 30 firms that are doing particularly innovative things - shaking up their respective marketplaces and challenging publishers and information providers to re-evaluate their activities – and publishes them in the list.

Outsell Inc (http://www.outsellinc.com), the only research and advisory firm focused on the publishing, information, and education industries, every year, looks at firms that they believe will have an important impact on the publishing and information-provider community.

The other companies in the list are: Apple, CNN, Elsevier, The Guardian, Thomson Reuters and Google BBN Ad Network, Blurb, British Medical
Journal, CNN, Collexis, Critical Media, Data Explorers, Demand Media, Exact Editions, Flat World Knowledge, Google, The Guardian, Hakia, Hulu, IHS, LiveMocha, MarketTools, Nature Publishing Group, Public Library of Science (PloS), Safari, Thomson Reuters, Wood MacKenzie, and ZoomInfo.

These firms exemplify Outsell’s theme – No Guts, No Glory – in the leading stance they are taking. It is, indeed, an honour to be included
in Outsell’s 30 to Watch list.

ATTRIBUTABLE QUOTES

Attributable to Dave Ingram, CEO, Brownbook.net

We’re very proud to have been recognised by Outsell as the company that is turning the online directory business model on its head. We’re taking this as a nod from on high that we’re doing good things.

Brownbook helps a business get found all over the web by heavily optimizing its listings for all the major search engines. In this way,
our business customers are benefiting from what we call bread-crumbing – leaving calling cards that direct enquiries to their website from all over the internet.

Brownbook adopts the concepts of crowd sourcing, collaboration and peer production to offer a unique business model that doesn’t rely upon
advertising sales or large on-the-road sales forces and expensive call centres. This allows us to pass huge savings on to our business
customers, as well as pay our members a generous lifetime share of our revenue.

Brownbook is different, primarily because it grants users the freedom to update their directory listings immediately and as often as they wish, as well as add rich media like photos, videos, and widgets. Everyone shares in the site’s success through our lifetime revenue share program.


BROWNBOOK KEY FACTS

Brownbook is the free directory that anyone can edit - anyone in any country anywhere in the world can add, edit and review businesses in any country

Business owners claim their listing to optimize it, get alerts and customize it with photos, videos, logos, widgets, and any additional
information

Business owners use Brownbook Bidgets (Business widgets) to easily add features like reviews, maps, and video on all their other web presences

Unique business model that rewards contributors with a lifetime share of revenue

Launched in the UK in May 2008 with 2.2 million UK businesses listed,expanded to USA, Australia and Canada in July 2008 with an additional 25million records

On web (http://www.brownbook.net) and mobile web
(http://m.brownbook.net)
Brownbook.net has a totally open ethos, with its OpenSearch API and Micro Formats that allow Brownbook.net data can be used everywhere by
anyone.

USEFUL LINKS
Website: http://www.brownbook.net
Blog: http://blog.brownbook.net
Press and Images: http://blog.brownbook.net/press
Founders’ Twitter pages: http://twitter.com/daveingram, and
http://twitter.com/marc_lyne
Brownbook interview on Fast Company: http://tinyurl.com/ct5qby
Brownbook overview by Wikinomics: http://tinyurl.com/6omb2s
Dave Ingram interview on Intruders.TV: http://tinyurl.com/5vfos7

Please contact Marc Lyne (marc[AT]brownbook[DOT]net) to arrange an interview and/or for additional quotes:

Contact:
Marc Lyne, CEO
Brownbook.net
London Road,
Sayers Common, West Sussex, BH6 9HS,UK
+44 (0)208 1235 466
marc@brownbook.net
http://www.brownbook.net
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