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PEST Analysis:
Political
ecological/environmental issues
government legislation
international law
universal rights
taxation
regulatory bodies
government term and change
trading policies
funding, grants and initiatives
pressure groups
Economic
economic trends
taxation
seasonality
markets and trade
customer forces
interest and exchange rates
competitors
suppliers
employment rates
policies
Society
lifestyle trends
demographic trends
skills availability
consumer attitudes and opinions
media
laws
trends
major events
ethnic and religious factors
gender issues
business ethics
environmental concerns
Technological
technological development
research and funding
information and communications
innovation potential
intellectual property issues
new production processes
transport technology
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