How can you Use Duplicate Content to Put Your Article Marketing into OrbitBy: GOVIND SINGH
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How can you Use Duplicate Content to Put Your Article Marketing into Orbit
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Article writing and distributing articles is still the best way to increase the web site traffic and search engine ranking for just about any web site. Spend anytime on internet marketing forums though and you will find no shortage of gurus telling you that duplicate content has killed article marketing dead.
Let's get one thing straight - duplicate content should be a central plank of your article marketing strategy.
Stop. Shock, horror. An article extolling duplicate content - off with his head.
To put a couple of other matters into context - I have no patience for the duplicate content generated by the myriad of auto site generators, article spinners or site scraper software. The sooner that sort of content is removed from the internet the better.
Private label rights (PLR) articles have a place in providing useful web site content but have no place in an article marketing strategy.
To see how duplicate content should be used to turbo boost your article marketing an example is in order.
The techniques used in goal setting are very simple and almost universally applicable. So I write an article called something like "Goal Setting - 5 Techniques That Everyone Should Know". It's a good article - fresh, original and packed with good, solid techniques and information.
And it bombs. Very few web sites take it as content. Very little web traffic is generated.
What has gone wrong?
There are quite a few reasons. The headline is hardly a benefit laden 'must read' for one. But that's not the biggest issue. The big problem is that while goal setting may be a universal problem all of us think of ourselves as individuals. Our problems are unique. Anyone who doesn't understand 'my' problem can't possible be able to help me.
So if you want your article to be read you have to show that you understand 'my' problem and tell me how your solution solves 'my unique problem'.
Goal setting is simple and based on a few universal principals. So wholesale changes to the body of the article are not required. What are needed are changes to make it appeal to specific target audiences.
For instance you could change the title to "Goal Setting: 5 Techniques Proven to Transform the Live of Busy Teachers", or "Goal Setting: 5 Techniques Proven to Transform the Live of Busy students". Or auto mechanics, accountants, solicitors, chiropractors,...
There really is no end to the possibilities for making this article call out more to specific target markets.
Simply changing the title/headline alone won't do the trick on its own. You would also need to change the opening paragraphs a little too. How about something like:
"As a busy teacher you don't need me to tell you how tough it can be to balance the competing demands of students, parents, colleagues, administration and the curriculum. Every day there are fresh demands, new legislation, new subjects to learn. It is a never ending treadmill. Goal Setting has been proven to transform the lives of teachers just like you..."
That becomes:
"As a busy auto mechanic you don't need me to tell you how tough it can be to balance the competing demands of customers, colleagues, vehicle manufacturers and government red tape. Every day there are fresh demands, new legislation, new subjects to learn. It is a never ending treadmill. Goal Setting has been proven to transform the lives of auto mechanics just like you..."
You get the idea. The interesting thing is that for a 600 word article you will have only changed 20 or 30 words at most. If the search engine gurus are to be believed that will mean all of your articles will get rejected by the duplicate filter monster. Yet this is simply good marketing practice.
Every marketer has done exactly this since marketing began. You tailor your basic message or offering to appeal to specific niche markets. Every salesman does it pretty unconsciously.
Give it a try. I guarantee that you will get each article on many more web sites and gather much more traffic than you would with the original article. It doesn't take long to do either.
All we need is a little common sense among the article directories.http://http://www.ezines-success.com |
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| Keywords |
article marketing, articles, internet marketing, online marketing |
| Category |
Business > Internet and Businesses Online |
| Submission Date |
Sep 23, 2008 |
| Article Contact Name |
GOVIND SINGH || send email to GOVIND SINGH
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Other links owned by this user |
| 1. |
How can you Use Duplicate Content to Put Your Article Marketing into Orbit
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Article writing and distributing articles is still the best way to increase the web site traffic and search engine ranking for just about any web site. Spend anytime on internet marketing forums though and you will find no shortage of gurus telling you that duplicate content has killed article marketing dead.
Let's get one thing straight - duplicate content should be a central plank of your article marketing strategy.
Stop. Shock, horror. An article extolling duplicate content - off with his head.
To put a couple of other matters into context - I have no patience for the duplicate content generated by the myriad of auto site generators, article spinners or site scraper software. The sooner that sort of content is removed from the internet the better.
Private label rights (PLR) articles have a place in providing useful web site content but have no place in an article marketing strategy.
To see how duplicate content should be used to turbo boost your article marketing an example is in order.
The techniques used in goal setting are very simple and almost universally applicable. So I write an article called something like "Goal Setting - 5 Techniques That Everyone Should Know". It's a good article - fresh, original and packed with good, solid techniques and information.
And it bombs. Very few web sites take it as content. Very little web traffic is generated.
What has gone wrong?
There are quite a few reasons. The headline is hardly a benefit laden 'must read' for one. But that's not the biggest issue. The big problem is that while goal setting may be a universal problem all of us think of ourselves as individuals. Our problems are unique. Anyone who doesn't understand 'my' problem can't possible be able to help me.
So if you want your article to be read you have to show that you understand 'my' problem and tell me how your solution solves 'my unique problem'.
Goal setting is simple and based on a few universal principals. So wholesale changes to the body of the article are not required. What are needed are changes to make it appeal to specific target audiences.
For instance you could change the title to "Goal Setting: 5 Techniques Proven to Transform the Live of Busy Teachers", or "Goal Setting: 5 Techniques Proven to Transform the Live of Busy students". Or auto mechanics, accountants, solicitors, chiropractors,...
There really is no end to the possibilities for making this article call out more to specific target markets.
Simply changing the title/headline alone won't do the trick on its own. You would also need to change the opening paragraphs a little too. How about something like:
"As a busy teacher you don't need me to tell you how tough it can be to balance the competing demands of students, parents, colleagues, administration and the curriculum. Every day there are fresh demands, new legislation, new subjects to learn. It is a never ending treadmill. Goal Setting has been proven to transform the lives of teachers just like you..."
That becomes:
"As a busy auto mechanic you don't need me to tell you how tough it can be to balance the competing demands of customers, colleagues, vehicle manufacturers and government red tape. Every day there are fresh demands, new legislation, new subjects to learn. It is a never ending treadmill. Goal Setting has been proven to transform the lives of auto mechanics just like you..."
You get the idea. The interesting thing is that for a 600 word article you will have only changed 20 or 30 words at most. If the search engine gurus are to be believed that will mean all of your articles will get rejected by the duplicate filter monster. Yet this is simply good marketing practice.
Every marketer has done exactly this since marketing began. You tailor your basic message or offering to appeal to specific niche markets. Every salesman does it pretty unconsciously.
Give it a try. I guarantee that you will get each article on many more web sites and gather much more traffic than you would with the original article. It doesn't take long to do either.
All we need is a little common sense among the article directories.
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| 2. |
Article Marketing – Needed Quality Articles
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Article marketing is used by so many Internet companies and home based business owners that it is essential to know the basics. Many individuals will hire a ghostwriter to do the article writing for them. Sometimes, its necessary do outsource this when you simply do not have the time to create articles yourself. Too many people simply do not even try to write articles because they do not believe they can do this very well or it will take them too long to write one. Well, there is a learning curve with everything. But you do not have to be a naturally gifted writer in order to create good articles for marketing purposes.
Article writing is about information, unique content and being conversational in the process of stringing everything together. The flow will come when you pretend you are talking to a friend and providing this pal with information that is in the article. A Word about SEO Before doing anything, first you must take some time to learn how to optimize the articles for the search engines. This is not as difficult as it may sound. This is so the search engines can find you and index your articles so the rest of the Internet can find you, too! There are many informative articles about how to use good SEO practices online. Simply type "SEO" into any search engine or article directory search.
This will give you thousands of returns to choose from. Practice Makes Perfect Practice does make perfect and perfection is in the eye of the beholder. With practice, you will develop speed and proficiency with article writing. Before you know it, you will be that article writing fool! The fastest way to get started writing an article is to just start doing it. Choose a topic you will write about. Create a paragraph or two for your introduction to the topic, and then begin writing about whatever is popping into your head about the subject. Remember, this is an exercise to begin developing a quick way to knock out articles. Try and keep your articles to around 500-700 words per. After you think you are finished with the article, edit it. All that free flow typing you just finished now needs to be looked over. All an article really is is linked information.
Begin linking all the raw information you just typed into an informative article. Yes, this took some time to do all of this. It is an exercise you just completed. After editing, you have your first article. Make sure the article marketing outputs you are producing are fully packed with useful and interesting information. As always, readers, in both online and in traditional print media, are always looking out for copies that are interesting and are very much resourceful. If you would be able to disseminate or share still unknown or not overly emphasized data, the better. Across the Internet, readers are usually scouting for data that would be helpful and most advantageous to them. They are usually neglecting sites and articles that are not in any helpful and informative enough for them. When writing an article marketing output, be as concise, entertaining, interesting and informative as well so that readers would take heed and be persuaded to buy the product you are selling.
www.lazyman-article-guide.com
www.lazyman-article-guide.com
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Other links at Business > Internet and Businesses Online |
| 2. |
Important Essentials of Free Internet Marketing
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Given a solid product, a well-developed Web site, and a carefully designed marketing strategy it's possible to make good -- even excellent -- sales without investing any money in promotion. That said, it does take a serious investment of time as well as marketing know-how. Although you may still want to invest in paid advertising, free advertising methods can help keep your costs down.
Give them a reason to come
Give potential customers not only a reason to visit the first time, but a reason to keep coming back. Site design marketing strategy and must work together. Whether it's simply advertising a weekly sale item or something more involved, like inviting people to a contest in which visitors find pictures hidden within your Web site to win a prize, the site and marketing should complement each other. The site should be alive -- a product sitting quietly on a page won't get much attention. Provide content that's original and valuable to your target market - not just rehashed newswire copy. Add a "Send this page" script to your articles and try to have them published (with or without pay) on other sites whenever you can. For more info login to :www.paylock-generator.com Unique, relevant, and regularly-updated content will both bring you more visitors -- which will in turn improve your search-engine ranking -- and keep your old visitors returning. Organise your site to lead visitors toward making a purchase, enticing them to your products page with tempting suggestions in your one or two of your articles or in your sidebars. Use small banners as "in-store ads" to attract to your products page from, for example, your feature article page. After all, even if visitors spend time at your discussion group or reading your weekly column, it's little use to you unless they buy. Keep your advertisements to a reasonable level, though. While ad copy should be lively and seductive, trying to pass an advertorial off as unbiased information will look superficial.
Encourage word of mouth
The "Internet" was meant to be just that - a network of people exchanging information -- and linking often brings as much traffic as the search engines. Banner or link exchanges with sites of similar size and complimentary but not competing product-line will introduce your site to a targeted, buying audience. However, FFA links don't increase you search engine rank and usually don't garner much traffic unless placed in small, narrowly-targeted sites. A better option is getting listed in a directory relevant to your site's subject. As a variation on the banner-exchange, try article-for-article or article-for-link exchanges with other sites and newsletters. A well-placed, informative article can attract a lot of positive attention.
Drop in on them
A useful, regularly-delivered opt-in newsletter is the ideal way to remind you customers about your site. But don't bombard them with ads or fluff --make the newsletter so useful your readers want to pass it on to their friends. Within the newsletters, give them a reason to return to your site, such as a new article, a sale, or a quiz with the answers at the site. At some point send out a survey asking customers what exactly they want, either from Web sites like yours or products like yours. For even more mileage, offer to swap ads or articles with other newsletters.
Keep researching -- it may take some trial and error to find the techniques that fit your product and market. Given the rapid pace of Internet development, networking is usually the most efficient way to stay on top of advancements. For more info login to :www.tube-traffic.comThere are a number of sites, discussion groups, and newsletters devoted to Internet promotions that will help you keep up with marketing trends and techniques and gather new ideas. If your business strategies are sound and your product is in demand, you may well be able to make a solid profit even without a bottomless advertising budget.
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There are Millions of Websites on the Internet Marketing
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You finally created the website that your business or brand needs to market globally, but nobody is clicking on your site and the phone never rings. It seems that you have immediately become fodder for those other marketers to sell you their manuals about web marketing, but you might as well have spent your website development money on a gym membership.
Quite simply, there are millions of websites on the Internet, and only a few can have top positions in a search engine. If your company is "top dog" in a significant search engine for the right key words, then your company has arrived. A first page listing in Google or Yahoo on popular words integral to your site should help you bring home the bacon.
For about $4000 upfront, companies like more visibility and Submit Express will help move your site up in search engine ranking, if you also invest in pay-per-click advertising. For more information logon to www.mrx-interview.com. Some good ones to try are the pay-per-click venues that Google and Yahoo or a hosting company like Interland runs. There you can choose some keywords that are ultra-relevant to your site and bid on how much you are willing to pay per click to determine how high up on the sponsor list of links you appear on the right side of well-trafficked pages. Of course, how often is also determined by how much monthly money you can commit to this marketing approach.
A still less expensive and very effective way to tell people about your company website is to use a feature writing service that will write and distribute a feature about a topic which is of interest to people. Within this feature, they will subtly couch a PR mention about your company and your web address. These popular features get distributed to newspapers nationwide - both online and print --and Internet editors at e-zines, newsletters, article directories and search engines. They usually get printed as written, unlike the ordinary press release which often winds up in the garbage.
If you try a newer service like Points of Persuasion Syndicate (P-O-P-S), you will get maximum service, real PR agency savvy and enthusiasm at a price point you cannot beat. You can read about the service offered to clients. For more details visit to www.inside-the-minds-of-winner.com. Then you can hit the and click on the Available Columns link to see some of the features that editors can download for a year or so. P-O-P-S guarantees their features will be downloaded by at least 25 editors in six months, or you get a free second feature. A company spokesperson assures us that the usage has always been much greater than that.
Myrna Green hut is currently president of P-O-P-S, a service designed to supply incremental newspaper and Internet PR impressions for companies-large and small, Associations and PR agencies. As a consumer product publicist, she has been with numerous independent and advertising affiliated PR agencies like The Rowland Company, Ogilvy & Mother, Cairns & Associates, D-A-Y as well as having done major freelance PR projects for Avon Products Incorporated.
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| 4. |
Online Auctions- Great Tips to get started selling on eBay
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Let's consider a couple of variants. If you are an independent manufacturer, the choice of products is not a problem as you sell what you produce. Nevertheless, as a rule, you are not (well, actually you may sell some DIY stuff, but this is not the case of real trading via eBay, put selling single items and we are not interested in such sales). So you major problem is to find a reliable source of products. It must be truly reliable, I mean that the goods you are going to sell must always be available to you and thus to you customer. If you are not a reliable seller, the clients are likely to find it out sooner or later and you will be a roaring failure in your business.
What else do you need?
Well, I would say that there are two ways from this time on: to stock products somewhere or make the manufacturer stock them and use only as required. How can this factor affect your business? It is obvious - your stocking the product will inevitably affect its price (you have to pay rent to the warehouse you use). Of course, you can stock them at your own place, but as your business grows bigger, just imagine how jammed it may become. And if you pay the rent you have to make the price of the items you sell higher.It might not affect the goods that are sold by great numbers (some small stuff), but if we are talking about custom items? Each item will cost considerably higher, and you are likely to become uncompetitive in the niche.
Another way is to find the reliable sources of goods that stock products themselves and you take what you need as your customers make orders. In this case the working scheme is something like that: you find a source - place the products on your eBay store - your clients purchase something and pay for it - you receive the money - you order the products from your source - the source either delivers the products to the customer directly or you have to do it. The difference between what you get from your client and what you pay to the source is your profit!
Below are a few tips to get you started selling on eBay successfully:
1) Provide a photograph/picture of the product. A picture is worth a thousand words. I know this term is over stated, but people still like to see things before they buy them. So make sure any products you list on are accompanied by good quality digital photographs.
2) Before you list a particular product, spend time researching other similar products, plus study the bidding process.
3) You must do your home work and learn all you can about shipping. Shipping is controlled by the seller, but some methods of shipping are better than others when selling on eBay. You must determine the best method of shipping your product in terms of expense and reliability. Do include shipping cost in your shipping information for potential buyers.
4) A powerful-descriptive listing is a must. Write the product listing with search engine friendly phrasing paying great attention to details .This is your opportunity to shine and entice people to bid on your product.
5) As a seller the more payment options you offer prospective bidders, the more your product will attract bidders, and the more successful your selling on eBay will be. So don't neglect to offer a full array of payment options, including credit cards.
6) This is by far the MOST IMPORTANT aspect for selling successfully on eBay. So please pay close attention. Positive Feedback equal Credibility. If you have a consistent record of positive feedback prospective buyers will both bid often on your products and be willing to pay higher prices. So you may want to wait on placing higher priced products until you have established a successful track record as a credible seller.
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| 5. |
Generate Money Through Google Adsense And Internet
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Be that as it may, let me turn to what a few website owners faced while trying to claim a pie of Google Adsense earnings. And the 10th dumbest thing NOT to do with Google AdSense is to let the other nine things stop you from running an honest site that’s designed to make the most out of this very profitable opportunity that Google offers. Implementing and maintaining Google
AdSense program on a content site requires very little effort and can often bring a steady stream of additional revenue for webmasters.
- If you happen to be an affiliate who owns a website, you’ll learn how to maximize the money you get for ads placed on your site (Product) Red for Google Adsense would be a great tool. Specifically, Google will display these AdSense ads on your site to match how they perceive the contents of your Google Adsense. The advertisers pay google for every click on their ads and an adsense- participating webmaster gets a portion of this revenue, when the clicking is done on his/her website.
If you don’t, won’t or can’t do that, get a blog, post your code and make money through your google adsense account. Ad Center also allows advertisers to run their ads on specific days of the week, and even on certain times of day, a feature Google Adsense only adopted recently. For more details www.thegoogleincome.com Keep updating your website, keep marketing the site, and you will soon see Google AdSense Profits. Well, technically, someone could make some money off of 100 visitors a day, but what good does 100 visitors a day do you when it comes to generating money through your Google Adsense ads.
Sign up with Google AdSense or another contextual advertising company, and let them place their ads on your pages. Most of this site solely exists to generate ad revenue from Google’s Adsense program, or affiliate relationships. These get spider by Google bots, and so long as you leave a link back to your page, people will be able to find your page easily and your adsense revenue will go up. Google AdSense is a way for webmasters to generate income from their sites by displaying text or image advertisements from companies participating in the Google Ad Words program.
Besides placing advertiser’s ads on your Blog, you can also make money Blogging by placing Google Adsense into your Blog. The Adsense Decoded site even says that this is not something that Google has made any official statement about. Yeah, everyone is in rush and attracted to Google Adsense. For more details www.yourgoogleincome.com Before you can understand why Google AdSense is so important to content sites, it’s important to know how AdSense works Google has recently added a new type of Adsense format, called Ad links. Much of the complaints about Google Adsense were related to their so called "unfair" banning of many publishers for click fraud, which to them can mean anything from clicking on your own ad unit, to spamming, to almost anything that violating the program's terms of service. Note that Google Ad words enable you to get paid for advertising and Google Adsense is when you will have to pay for advertising.
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