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Writing and Speaking
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Seven Sales Letter Writing Methods Anyone Can Use To Write A Throat Grabbing Sales Letter
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Conceptually, writing a sales letter is one of the most difficult things the average person can try to do when starting any kind of online business.
The thing about it is, when that same person applies these seven tricks, writing a sales letter can become as simple as writing an email to a friend.
Here they are...
1. Read other sales letters. Seems simple enough but countless people I've interviewed over the years have this one fault in common. They don't read other sales letters. It's like trying to ride a bike without ever putting your but on a bicycle and riding it. Is it possible? No, and neither is learning to write a sales letter without reading and understanding how sales letters are written.
2. Swipe other sales letters. I'll probably get a tongue lashing for this but who cares! From junk mail that comes in the form of sales letters or those little booklets are really a sales letter in disguise in the mail you can start a swipe file of your own. Then save all the pages of websites that are trying to sell similar products or even non-similar products. You'll know a sales letter when you see one. Save them on a folder called "Swipes." Read through these and look for language patterns and phrases you can use and edit to suit your product or service.
3. Start Writing headlines. Headlines are the most important elements of any sales message or sales letter. Write between 10 and 50 headlines per sales letter following the A.C.E.S. principle. Attention, Curiosity, Excitement, Specificity. TO learn more about A.C.E.S. search on Google for an article called, "How To Write A Headline That Converts More Visitors Into Customers."
4. Write to a friend. In other words, write your sales letter as if you are writing an emotional letter to your best friend about your product or service. Keep writing and don't stop to correct mistakes until you can't write any longer. If you use informal language, so be it. Anything that makes your sales letter seem more personal will make it more compelling.
5. Write short sentences and paragraphs. Keeping your paragraphs short and simple, will help you to increase the readership of your sales letter. The easier it looks to read the more likely they are to read it and buy your product! People are lazy, make it easy. Please note...I didn't say, make your sales letter short, I said, "keep your sentences short."
6. Use subheads. Subheads are like mini headlines. Heck, many of them ARE in fact headlines that you wrote earlier. Just make sure they work seamlessly with your copy. Subheads are used to break up long copy and drag people deeper into your words. Especially people who are skimming your copy. Online, it is also a way to relax the eye and give your sales letter more 'optical appeal'. Subheads can be compelling statements, confusing statements or positive reinforcing statements about your product or service.
7. Use a P.S. or two at the end of your sales letter. Two of the most important places on any sales letter and the two that get read most often are the headline and the P.S. It seems strange, but the truth is, like I said earlier, "People are lazy!" Many just don't have the time or patience to read your sales letter so they read you’re Headline and if it's interesting to them, they read your letter. So make sure you restate your offer in your P.S. and you also, apply a scarcity tactic to get your reader to take action immediately.
These seven tricks are by no means an exhaustive list of sales letter writing methods but they can and will help you improve your copy and improve your product sales at breakneck speed. Apply them today and profit fast!
Date Added: Apr 15, 2009 Hits: 0 Rating: 0.00 Votes: 0
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| 2. |
You Compose an Article for the Purpose of Marketing
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Article marketing is a very powerful method of getting information out on the internet about the products and/or services that you have to offer the consumer. There are many different articles directories on the internet that will allow you to post an article on the topics that you are interested in and attach an author resource box that will allow you to get the publicity, and traffic that you need and deserve to have in order to succeed. However, there are many different strategies that are implemented among individuals who perform this type of marketing. Here, I will provide some of the top strategies for success in article marketing.
1. One of the first things that you should do when you compose articles for the purpose and intent of promotion is to write on topics that you are comfortable with. Not only does this allow you to come across as an 'expert' on the topic, but it allows you to write quickly and with a high level of quality without having to spend a lot of time researching a topic. This can prove to be highly valuable when it comes to successful article marketing.
2. When you compose an article for the purpose of marketing, it is important to ensure that you gear your topics towards the items that you are looking to bring to the attention of your readers. For more details you can login to www.tube-pros-espects.com. However, it is important to understand that many directories do not permit articles that are too promotional in basis. Let's say that you are in an affiliate program that focuses on providing consumers with pain relief cream.
There are many topics that you can write about. You may elect to compose on article on fibromyalgia, arthritis, how to recover from an injury, or even headaches. Then, you could include a link to a website that points to your affiliate link in the author resource box that you include at the bottom of your article.
3. Now, in order to truly be successful when it comes to articles that are intended to 'promote', it is important to consider the things that people like to read about. Many find topics that are related to 'free stuff', or 'free advice' to be enjoyable. There are some that enjoy 'tips', and articles that gear around the concept of 'secrets'. If you include these keywords and keyword phrases in your articles, you are sure to find that you have a higher readership than if you do not.
4. It could be possible that you are not too confident in your writing ability, but you want to conduct an article marketing campaign. For help visit www.sell-using-the-web.com. There are many ways in which you can obtain the articles that you need, without the hassle without composing them yourself. Many article directories will allow you to use the articles on their website given that you keep the author resource box intact.
Extreme Articles is one of these directories. You can take the articles that you like, attach them to a blog, a website, or even use them in emails just as long as you do not disassemble any part of the article.
5. Last, but not least, implement the use of social bookmaking websites, such as 'DIGG', and 'Stumble Upon'. Once you submit your articles to the directory of your choice, simply bookmark the page on these websites. Not only will it assist in increasing your page views as a whole, but the 'backlink' to the article, and/or website can greatly increase your search engine ranking.
If you are interested in trying out article marketing, these strategies can assist you in becoming successful at your endeavors. This is a very effective means of marketing and can provide you with the promotion that you need quickly and efficiently.
Date Added: Jun 9, 2009 Hits: 0 Rating: 0.00 Votes: 0
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